The Great Expositions
With the first World’s Fair, inaugurated in London in 1851, a new way of presenting the products and goods of nascent industry to the general public began. The ‘Great Exhibition’, desired by Prince Albert, husband of Queen Victoria, celebrated the splendours of the British Empire through an exhibition open to international participation. Conceived by Joseph Paxton in the form of a gigantic glass and metal greenhouse – the famous ‘Crystal Palace’ – the Exhibition inaugurated a formula that has continued to the present day. Other editions that have gone down in history followed every four years: for example the Paris Expo of 1889 with the construction of the Eiffel Tower, up to the recent Expos in Shanghai (2010), Milan (2015) and Dubai (2020).
But not only Universal Expositions, because at the turn of the 19th and 20th century, National Expositions were also born, always with the aim of involving crowds of visitors through spectacular initiatives. In Italy, after the unification of 1861, many were held to promote the economy and highlight the most advanced productions of industry, trade and technological innovations.
Thus Florence (1861), Milan (1871), Turin (1884), Palermo (1891) and Brescia (1904). It was from 1881, with the Milan Trade Fair, that exhibition criteria were directed towards specific sector exhibitions, where goods, products and operators gained visibility as in a showcase. Thanks to the liveliness of the companies, the ingenuity of the exhibitors and the growing attendance of the public, trade fairs decreed the success of Made in Italy.
Over the decades, international trade fair poles spread: from Europe to Asia to the Americas. The development of global trade has stimulated a busy calendar of exhibition events in capital cities and major world cities, involving not only individual geographic realities but the entire range of goods, manufacturing and industry. Today, trade fairs take place in extensive urban districts, designed with architectural criteria that are heirs to the London ‘Great Exhibition’ of 1851.
The attraction of exhibitors and the public is proportional to the ease of communications and the transport network, the logistical efficiency and the charm of the locations involved.
Every year Marmi Ghirardi is present at Marmomac, the most important exhibition in the stone industry. At the Verona Fair, Marmi Ghirardi is one of the most important players, as much for the quality of the materials presented as for the manufacturing experience developed in more than eighty years of activity, as demonstrated by the exceptional number of achievements all over the world.
Marmi Ghirardi underlined its international profile by taking part in the Japan Home & Building Show 2022 for the first time. The Tokyo stand was visited by the Italian ambassador to Japan, H.E. Gianluigi Benedetti, who made Marmi Ghirardi’s presence even more significant: a unique opportunity to establish business contacts with the most influential local operators as well as to enhance and promote the Italian stone industry in the Far East.
Ghirardi & Marmomac
Marmomac (Verona, Italy) is the most important world exhibition dedicated to the entire stone production chain, from quarry to processed product, from technologies and machinery to tools. It is now one of the sector’s main international hubs, a platform where business and professional updating meet, becoming a privileged place for innovation and training.
Marmi Ghirardi has been present for many editions and in the front row at the annual appointment with Marmomac and also for the September 2022 edition it did not fail to propose, through its booth, the services, products and experience of over 80 years of activity in the sector.
Here are some flashes that are meant to describe Marmi Ghirardi’s feelings and evaluations on Marmomac 2022.
Marmi Ghirardi at Marmomac | 27-30 September 2022
back to dialogue at Marmomac
from Marmomac an updated look at the market
President of Stone Trends International
The value of natural stone in the architecture of today and tomorrow
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